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University of Bath

Managing Talent for Competitive Advantage

Pioneering people management practices that deliver a competitive edge.

Participants and tutor in discussion in a management training workshop
You'll be able to develop strategies that will help you source, retain and manage your talent

Recruit, develop and motivate high-potential people

Talent and skill shortages are proving to be a major threat to sustainable growth, yet research shows that UK businesses still need to put the issue of talent planning and development higher up the agenda. Sourcing new talent is becoming increasingly costly and existing staff are not always effectively used, managed or challenged.

This programme focuses on how to manage talent for competitive advantage and will help you:

  • develop strategies that will help you source, retain and manage your talent
  • ensure your business strategies focus on your future talent needs
  • create value through talent management
  • develop new approaches to the problems of talent management

Using practical tools and frameworks, and drawing upon critical insights from leading international research, you will work with like-minded professionals to develop new ways to address these challenges. Work on live projects, receive feedback and the opportunity to scope and plan project work.

This programme enables you to explore practices beyond your own organisation and find out how these practices can be adapted to your own needs.

Who should attend

Organisational leaders, line managers and HR specialists seeking to formulate and strengthen their talent development and retention strategies.

What the programme covers

Day 1:

  • The strategic case for talent: context, global trends, a talent management framework
  • HR Performance Model: connection between HR practices and organisational performance
  • Energising talent: motivation concepts, myths, application
  • How is talent changing: inter-generational working
  • Employer brand: exploring implications for talent management

Day 2

  • Case study: International case study of an organisation's talent dilemma
  • Identifying potential: defining and measuring potential, opportunity and risk
  • Leadership development that works: development in a context of uncertainty and complexity
  • Innovate to stay ahead: new practices for old issues, questioning assumptions
  • Agents for change: individual action planning on live issues, peer review

How you will benefit

  • Deepen your understanding of talent management
  • Share experience of good practice with senior practitioners, leading academics and other participants
  • Enable critical thinking to create ‘best fit’ solutions for global and local contexts for your own organisation
  • Explore the behaviour required to become an influential agent of change

How your organisation will benefit

You will carry out a project based on your own organisation, applying the learning from the programme and from other participants. This provides invaluable direct help to your organisation and its talent management programmes.

Fees, dates and location


Two-day programme: £1,200.


2020 dates to be confirmed.


The programme is run at University of Bath in London, 83 Pall Mall.

Register your interest in this programme

Programme leaders

Juliet Daye

Juliet Daye is an associate executive development consultant, with 11 years’ experience in leadership, organisation and talent development, holding senior roles in retail and financial services. She is a Chartered Occupational Psychologist. Juliet specialises in the field of learning, talent and leadership development, and is experienced working with senior teams on organisational development and culture change projects. As a consultant, Juliet works with clients including Nationwide, Whitbread PLC and Virgin Group.

Graeme Taylor

Graeme is an international human resources professional with significant experience of leading global HR teams across multiple geographies. His career has spanned 25 years of corporate and line HR experience with companies such as Lafarge, Ceva Logistics, TNT, Inchcape, PwC and Lloyds Bank. His last corporate role was Chief HR Officer for Puma Energy, the leading mid and downstream oil company, where a focus of his role was to develop and implement talent pipelines for a growing organisation.

Graeme is currently an independent HR consultant with particular expertise in developing and implementing talent programmes that are closely aligned with business strategies. He has a degree in economics from the University of York and is a certified Executive Coach.