Interrail passes are only available to European residents, meaning that Interrail Planner was not enough to help everyone. So Cowell and MacHugh launched Eurail Planner, which allows people travelling with a Eurail pass to plan trips in the same way.
“Launching Eurail Planner has been much more straightforward than launching Interrail Planner," Cowell said. "We were able to effectively use Interrail Planner as a template, and then make changes to it to suit Eurail, so development was much quicker and cheaper. In terms of launch marketing, we are able to repeat the things that worked for Interrail Planner, but don’t have to bother trying out the things we know don’t work.
“Fewer people do Eurail trips than Interrail trips each year, and Eurail isn’t the cultural phenomenon that Interrail is, so we don’t expect it to be as popular as Interrail Planner, but it will come close. So far, we’ve actually managed to get the same amount of Eurail Planner users as Interrail Planner had at the same stage, which is great.”
The pair manage Interrail Planner and Eurail Planner with co-founder Dino Vidakovic, who runs tech consultancy Crionis. As well as controlling both businesses, Cowell works for Just Eat, while MacHugh heads up his own social media management business, 50 Pound Social.