PROGRAMME CATALOGUE


PFTMANG007: MSc: Management with Marketing



Year 1, Semester 1
Mandatory Units
MANG0167Marketing6Credits
MANG0169Business economics6Credits
MANG0170Fundamentals in the financial management of the organisation6Credits
MANG0173Strategic information systems6Credits
MANG0174Human resource management6Credits
MANG0175Operations management6Credits
Optional Units
Select between 0 and 1 unit from the following list:
MANG0172 Study skills 0 Credits
MANG0193 Personal productivity & project management 0 Credits



Year 1, Semester 2
Mandatory Units
MANG0165Organisational behaviour6Credits
MANG0166Methods of management research6Credits
MANG0176Strategic management6Credits
MANG0178Dissertation/ project18Credits
Optional Units
Select between 16 and 18 credits from the following list:
MANG0063 International marketing 5 Credits
MANG0097 Data analysis for marketing decisions 5 Credits
MANG0109 Business-to-business marketing 5 Credits
MANG0188 Consumers and communication 6 Credits
MANG0200 Strategic marketing in an international context 6 Credits




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[University of Bath]