Department of Education, Unit Catalogue 2007/08 |
ED20134 Sports industry |
| Credits: 6 |
| Level: Intermediate |
| Semester: 2 |
| Assessment: CW 50%, EX 50% |
| Requisites: |
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Aims: This unit aims to highlight contemporary sport as a highly commercialised industry. It is designed to map the impact of commercial forces such as professionalism, media and globalisation on the ways sport is currently organised and managed. In addition, it highlights the positive and negative influences of commercialism on sport, coaches, athletes and spectators.
Learning Outcomes: After completing this unit the students will: * Understand the role of commercial business in supporting, promoting and undermining sport and the sport experience * Understand the main aspects that influence the management of professional sports * To evaluate the negatives and positives of the current sport industry. Skills: Intellectual: * Develop and apply the skills needed for academic study and inquiry T/A * Evaluate both research and evidence critically and assess a variety of information sources T/A * Synthesise information from a number of sources in order to gain a coherent understand of theory and practice T/A Professional/Practical: * Recognise and understand competent and effective management of professional sports F Transferable/Key: * Utilise problem solving skills in a variety of theoretical situations F * Take responsibility for personal and professional learning and development F * Manage time, prioritise workloads, and utilise planning skills F * Work independently to identify and achieve clear goals F. Content: 1. The emergence and growth of commercial sports 2. Characteristics of commercial sports Organisation of professional sports: ownership Sport sponsorship Sport agents 3. Sport media industry Televised sports Advertising sports Sport spectatorship 4. Global sport industry. |