School of Management, Unit Catalogue 2007/08 |
MN10073 Marketing 1 (principles of marketing) |
| Credits: 6 |
| Level: Certificate |
| Semester: 2 |
| Assessment: EX 100% |
| Requisites: |
| In taking this unit you cannot take MN20016 |
|
Aims: This module aims to:
Provide an introduction to the concepts, analyses and activities that comprise marketing management. To develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing.
Learning Outcomes: After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan. Skills: * Develop the ability to conceptualize marketing problems by using a series of analytical tools. * Develop the ability to plan and rationalize marketing activities * Develop presentation skills in the classroom. Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics: * Introduction to Marketing Concepts * Segmentation * Targeting/Positioning * Marketing Planning & Writing Marketing Plans * Branding * Pricing * Marketing Strategy * Product Policy & NPD * Promotion and Advertising * Distribution Strategy * Information and Research * Revision. |