School of Management, Unit Catalogue 2008/09 |
MN30076 Business strategy |
| Credits: 6 |
| Level: Honours |
| Semester: 2 |
| Assessment: EX 100% |
| Requisites: |
| In taking this unit you cannot take MN30048 |
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Aims:
* To provide an appreciation of how organisations develop from their entrepreneurial beginnings through maturity and decline. * To examine the interrelationship between strategy formulation, strategy implementation and the behavioural aspects of business * To enable students to explore the theoretical notions behind corporate and business strategy * Students are expected to develop skills of analysis and the ability to interpret complex business situations. Learning Outcomes: By the end of this unit, the student should be able to: * Prepare a strategy plan for an organisation that takes account of the internal and external factors of the business environment * Analysis the business environment of an organisation and how it impacts strategy formulation * Use theoretical tools and frameworks to make sense of complex interrelated business data * Understand what lies behind strategy formulation and begin to think strategically. Skills: Intellectual skills * the ability to think strategically (T/F/A) * a critical awareness of classic and current issues and frameworks surrounding strategy formulation (T/F/A) * an understanding of the motivations behind the behaviour of leading companies (T&F) Professional Practical skills * operate effectively both independently as well as within teams and assume leadership roles where appropriate F * be self-directed and able to act autonomously in planning and implementing study and research time F Transferable/ Key skills * the ability to acquire and analyse complex data sets, information and situations; to evaluate relevance and validity, and to synthesise it in the context of strategic issues ( T/F& A). Content: Business objectives, values and mission; industry and market analysis; competitive strategy and advantage; competing strategic styles and frameworks, technology impact on strategy, business life cycle; organisational structures and controls. |