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Department for Health, Unit Catalogue 2011/12

XX50194: Tobacco control in practice

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Modular (no specific semester)
Click here for further information Assessment: CW100
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
The 'Tobacco Control in Practice' unit aims to help postgraduate students and practitioners working in public health or related fields to develop an understanding of key concepts and policies in tobacco control. Adopting an evidence-based approach, the unit will provide a background in the origins and key debates in tobacco control and enable students to critically evaluate current tobacco control interventions. The unit will also help students consider how they can apply lessons from current and emerging areas of tobacco control to their own areas of work.
The module is intended to cover tobacco control and not smoking cessation. Equivalent courses on smoking cessation are available in other parts of the UK.

Learning Outcomes:
After taking this unit the student should be able to:
* Describe patterns of tobacco use and addiction
* Identify trends in tobacco consumption and prevalence
* Describe the origins of and key milestones in tobacco control in the UK
* Critically discuss the role of the tobacco industry in the smoking epidemic
* Critically assess the future of the tobacco industry and tobacco control responses to industry developments
* Describe the range of effective tobacco control interventions
* Critically assess the contribution of EU, UK, devolved and regional policies in developing and implementing effective interventions
* Identify current and emerging priorities in tobacco control and consider how these can be applied in practice
* Critically assess the potential impact of current and emerging tobacco control priorities on different population groups
* Critically discuss how principles of public health media advocacy can be applied to tobacco control and to the student's professional practice.

1. Critical policy analysis (Intellectual skill: taught and assessed).
2. Synthesis of policy related theory, research and practice in different aspects of tobacco control (Intellectual skill, professional skill, taught and assessed).
3. Applying results of learning and analysis to professional practice: (Professional skill: taught and assessed).
4. Adopt an evidence-based approach to apply the theoretical knowledge to practical efforts to implement tobacco control interventions (Professional skill: Taught, Facilitated, Assessed).
5. Literature review (Intellectual skill: facilitated and assessed).
6. Communicate effectively with colleagues and tutors through discussions. (Transferrable skill: Facilitated)
7. Communicate ideas effectively in written form (Transferrable skill: Facilitated, Assessed)
8. Plan and manage individual learning through reflecting on and analysing individual learning needs. (Transferrable skill: Facilitated)

Origins of tobacco control
* Origins of tobacco use
* Trends in tobacco use and stages of the smoking epidemic
* Regional, national and international overview of smoking trends
* Key milestones in the UK's tobacco control campaign
* Introduction to tobacco control policy framework
Tobacco use and dependence
* Health risks
* Addiction and tobacco use
* Smoking in pregnancy
* Smoking in children and young people
* Smoking and inequalities in health
* Biology and neurobiology of tobacco use
* Genetics and tobacco use
* Tobacco product content and regulation
The tobacco industry
* Identification of the main tobacco companies, their history and location and key brands
* Background to tobacco industry document analysis
* Industry influence on public policy
* Case studies of industry influence
* The rise of corporate social responsibility & its implications
* The future of the tobacco industry including the opportunities for marketing and branding
Tobacco control policy
* The tobacco control policy framework
* EU, UK, devolved and regional powers
* Taxation and smuggling
* Marketing and packaging
* Protection and prevention
* Smokefree environments
* Policies to reach particular subgroups Public hhealth media advocacy
* Defining public health media advocacy
* Exploring examples of advocacy in practice
* Creating opportunities for advocacy
* Developing a media advocacy strategy
Click here for further informationProgramme availability:

XX50194 is Optional on the following programmes:

Department for Health

XX50194 is available for Auditing on the following programmes:

Department for Health
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.