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School of Management, Unit Catalogue 2011/12


MN30447: Antitrust & strategy

Click here for further information Credits: 6
Click here for further information Level: Honours (FHEQ level 6)
Click here for further information Period: Semester 2
Click here for further information Assessment: CW 100%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: Before taking this unit you must take MN10006 or take MN10070 or take MN50169
Click here for further information Description: Aims:
This unit aims to encourage students to critically analyse broad legal and economic implications of corporate strategies by examining antitrust/anti-competitive cases. By the end of this unit, students should have developed a wider understanding of how certain business practices or strategies would be influenced by the anti-trust regulation and how/why such regulatory practices may be justified on economic efficiency ground.

Learning Outcomes:
By the end of this unit, students should have an enhanced appreciation of law and the economic issues of antitrust cases and should be able to analyse the competitive and regulatory environment of a case or an industry and its implications for business strategies and competition policy in the wider context. Students should have also developed the reasoning and communication skills required for future business managers, consultants and lawyers in dealing with business strategies and antitrust cases.

Skills:
Critical and analytical thinking, and an appreciation of the practical application of the theoretical concepts. Ability to communicate the understanding and the outcome of the analysis in non-academic styles for lay audiences. (F/A).

Content:
Corporate strategy and competition policy based on antitrust cases:
* Horizontal practices - collusion and cartel cases
- Bid rigging, price communication and fixing, market share agreement (e.g. BA-Virgin Atlantic)
* Network issues - tying and exclusion cases
- Aftermarkets, access and network effects, predation (e.g. Microsoft, AOL-Time Warner, Kodak)
* Vertical and related market issues - restraints cases
- Resale price maintenance, licensing, refusal to supply, bundling (e.g. GE-Honeywell)
* Horizontal structure - abuse of dominance cases
- Pricing, market definition, effects of merger (e.g. Staples-Office Depot).
Click here for further informationProgramme availability:

MN30447 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 4
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc (hons) International Management and Modern Languages (French) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB04 : BSc (hons) International Management and Modern Languages (German) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB06 : BSc (hons) International Management and Modern Languages (Spanish) (Full-time with Year Abroad) - Year 4

NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.