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School of Management, Unit Catalogue 2011/12

MN50176: Strategic management

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Semester 2
Click here for further information Assessment: CW 100%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
To ensure candidates understand the competitive and corporate strategy bases of successful firm management.

Learning Outcomes:
By the end of the unit candidates should be able to:
* Understand the bases of successful competitive strategy.
* Understand the differences between competitive and corporate strategy.
* Understand how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery.


* Intellectual skills: ability to select a focus for a project, analysis and synthesis of information.
* Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments.
* Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms.

Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation.
Click here for further informationProgramme availability:

MN50176 is Optional on the following programmes:

School of Management Department of Social & Policy Sciences
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.