School of Management, Unit Catalogue 2011/12 |
|
 Credits:
| 6 |
| Level:
| Masters UG & PG (FHEQ level 7) |
| Period: |
Semester 2 |
| Assessment:
| CW 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: To ensure candidates understand the competitive and corporate strategy bases of successful firm management. Learning Outcomes: By the end of the unit candidates should be able to: * Understand the bases of successful competitive strategy. * Understand the differences between competitive and corporate strategy. * Understand how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery. Skills: * Intellectual skills: ability to select a focus for a project, analysis and synthesis of information. * Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments. * Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms. Content: Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation. |
| Programme availability: |
MN50176 is Optional on the following programmes:School of Management
|