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School of Management, Unit Catalogue 2011/12


MN50357: Marketing and society

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Academic Year
Click here for further information Assessment: CW 30%, EX 70%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
This unit will introduce the discipline of marketing and society, its main theoretical concepts as well as managerial practice and ethical considerations, with a focus on the issue based applications of ethical theories to marketing.

Learning Outcomes:
At the end of this unit students will be able to:
1. Diagnose ethical marketing problems and suggest how they might be resolved or dealt with.
2. Evaluate the social responsibilities of, and relationships between, companies and their external and internal stakeholders.
3. Assess the benefits and problems associated with managing marketing ethics.
4. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions.

Skills:
The ability to engage in an advanced critical discourse surrounding contemporary issues in marketing (T, F), this skill will be developed and moderated (T, F, A). Presentation skills will be assessed (A).

Content:
The content of this unit will critically analyse contemporary marketing ethical issues at an advanced level:
* The role and consequences of marketing and society
* Social responsibility: advanced theory and practice
* Identify and critically analyse clashes and coalitions with stakeholder Groups
* Advanced cause related and social marketing
* Pressure groups and customer resistance
* Progressive socially responsible marketing strategies
* The ethics of advertising and communications
* Progressive marketing and society in a global context
* Advanced ethics of marketing to children.
Click here for further informationProgramme availability:

MN50357 is a Designated Essential Unit on the following programmes:

School of Management
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.