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School of Management, Unit Catalogue 2011/12

MN50450: The global environment of business

Click here for further information Credits: 12
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Academic Year
Click here for further information Assessment: CW 50%, EX 50%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: This unit is only available to students on the MSc International Management.
Click here for further information Description: Aims:
Managing in contemporary environments calls for an understanding of external and internal forces that impact on firms and other organisations. Using perspectives drawn from political science, economics and strategy, the unit aims to explore contemporary themes such as: the existence of economic, socio-political market groupings, the basic functioning of the international finance sector, the role of national institutions and the changing relationship between business and society. It also seeks to elucidate how these factors influence the development of corporate strategies for the long term.

Learning Outcomes:
This unit will enable students to:
* Describe important aspects of the contemporary business environment
* Explain the importance of non-market environment to firms
* Understand how functional areas of business interact with the external economic environment
* This unit should enable students to describe key aspects of systems which impact upon business in a number of different countries
* Analyse the strengths and weaknesses of these systems in comparison.
* Appreciation for the importance of social and political factors in shaping different models of firm organization across countries.
* Understanding of economic policy in light of institutional theory, the economics of globalization, and the cross-border integration of business activity.

* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A)
* Application of theories from economics, law and political science to real world cases (T, A)
* Ability to shape, progress and then defend a coherent argument (T, F, A)
* Ability to communicate complex data clearly and precisely (T, F)
* Self-management, time management and team working skills (F)
* Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to the present situations (F)
* The facility to communicate and defend ideas (F/A)

Part I seeks to examine the environment firms operate in from multiple perspectives to better illustrate the complexity of issues firms face today. It will include:
* Introduction to the historical trends and extent of globalization. Recap the PEST(LE) framework.
* Introduce supra-national organizations who influence world trade and investment patterns.
* Examine the interaction of P, E & L within market groupings such as EU, NAFTA etc.
* The role of security and risk in the contemporary era.
* Introduction to international financial markets, function and implications for business.
* The interplay between T & L factors in intellectual property regimes and their implications for international trade and investment activity.
Part II Demonstrates how the issues identified in part I are reflected in the development of corporate strategies for the long term. It will include:
* How to address the core drivers of sustainable advantage (i.e. the composition of its portfolio and tradeoffs between exploiting existing opportunities or attempting to find new innovative solutions)
* How to balance risk and opportunities
* How strategic insights are first developed and then shared across an organizations
* How the political, social and technological environment shapes firm strategies.
Click here for further informationProgramme availability:

MN50450 is a Designated Essential Unit on the following programmes:

School of Management
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.