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School of Management, Unit Catalogue 2011/12


MN50490: Strategic global marketing

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Semester 1
Click here for further information Assessment: CW30EX70
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: While taking this unit you must take MN50450
Click here for further information Description: Aims:

* To provide students with the knowledge and understanding of the marketing issues in the development of strategic global marketing activities and the role of marketing in society as the organization seeks profitable relationships.
* To enable students to confidently analyse relevant challenges and seek viable solutions that will help to solve marketing problems in order to facilitate the achievement of an organization´┐Żs strategic global marketing objectives.
* To deepen student awareness and understanding of the complexities associated with delivering products and services while developing profitable relationships in the global marketing environment.

Learning Outcomes:
At the end of this unit students will be able to:
* Understand the key marketing issues, dilemmas and choices facing corporations involved in global business.
* Understand and demonstrate how the environmental and corporate elements of an organization's culture and experience help shape the marketing decisions facing a global company.
* Be able to critically evaluate and argue the appropriateness of varying global strategic marketing objectives.

Skills:
Intellectual
* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A)
* Ability to shape, progress and then defend a coherent argument (T, F, A)
* Ability to communicate complex data clearly and precisely (T, F)
Professional
* Self-management, time management and team working skills (F)
Transferable
* Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F)
Personal
* The facility to communicate and defend ideas (F/A)

Content:
The Global Marketing Environment
* Key concepts
Global Market Development
* Market Research
* Market Entry Methods
Global Marketing Management
* Product decisions
* Global advertising and promotional issues
* Distribution and Pricing issues
* Developing Strategic Objectives.
Click here for further informationProgramme availability:

MN50490 is Optional on the following programmes:

School of Management
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.