School of Management, Unit Catalogue 2011/12 |
|
 Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 2 |
| Assessment:
| CW 30%, EX 70% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take MN10006 and take MN10103 |
| Description:
| Aims: This course continues the economic analysis of the firm and its environment begun in Business Economics I & II. It focuses on the goals of the firm and the strategies through which these are achieved. Learning Outcomes: This course should enable the student to analyse interrelationships between various aspects of firms' tactical and strategic decisions, the characteristics of the competitive environment and firm performance with reference to empirical evidence, including particular cases. Skills: * Critical writing (F,A). * Interpretation of data (T,A). * Application of economic theories to real world examples (T,A). * Ability to interface with web resources (F). Content: The module develops relevant and operationally significant theories of the firm; for example, behavioural, evolutionary, transaction cost and resource-based economic theories. It also explores the inter-relationships between these and neoclassical approaches. The models developed in this module are useful because they form a strong theoretical foundation for the study of marketing, purchasing and supply, and other business/management subjects. |
| Programme availability: |
MN20012 is Optional on the following programmes:School of Management
|