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School of Management, Unit Catalogue 2011/12


MN50406: Financial management for marketing

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Semester 2
Click here for further information Assessment: CW 100%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
Marketers like spending an organization's money - on expensive advertising campaigns, investing in research, NPD etc. In this light the aim of this module is to develop the financial literacy of students and to equip them with knowledge and confidence to participate in financial management discussions drawing on a selection of commonly used practical techniques used to manage business finances.

Learning Outcomes:
On completion of this module a student should be able to:
1. Explain the significance and meaning of profit, return on investment, assets, liabilities and cashflow.
2. Describe the purpose and contents of commonly used financial statements, management accounts and financial control techniques.
3. Illustrate the key principles and a selection of methods used in costing and pricing.
4. Explain the key principles on which valuations of companies, brands, customer value and other intangible assets are based.
5. Prepare a finance case for a marketing project suitable for consideration by a company board or investment committee.

Skills:
Intellectual
* Awareness of the different perspectives of the key stakeholders in a business/organisation and the impact of these different perspectives on their interest in management information. (T/F)
* A grasp of the main principles that lie behind accounting techniques used to construct management information that is commonly used in modern business. (T)
* Knowledge of the difference between cashflow and profit and the impact of one without the other. (T/F)
* An appreciation of the impact of risk on business planning and return. (T/F/A)
* Comprehension of other concepts and practical realities used in valuations of businesses, their brands and customers. (T/F)
Professional
* Application of financial management principles and techniques in a marketing context. (F/A)
* Familiarity with commonly used financial statements and an understanding of their meaning in relation to business performance. (T/F/A)
* Comprehension of financial information that maybe useful to an understanding of customer value. (F/A)
Practical
* Ability to analyse financial information and other data, to compare such information and draw conclusions from these about business performance.(T/F)
* Demonstration of budgeting, costing and pricing techniques. (T/A)
* Familiarity with decision-making situations, responsibilities and timescales that can be seen in businesses. (F/A)
Interpersonal
* Ability to communicate the results of an analysis effectively: both verbally and in writing. (F/A)
* Make productive contributions as a member of a team and demonstrate ability to work alone. (F/A)

Content:
The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Definitions of profit, cashflow and the basis of balance sheets.
* Business stakeholders: who are they and what do they want or need to know?
* Ratio analysis: how to interpret accounting information
* Cost behaviour and costing
* Margin and return on investment
* Impact of risk
* Basics of pricing
* Planning, forecasting and budgeting. What is the role of marketing?
* Decision-making, investment appraisal and finance cases
* Value of a customer
* Overview of main sources of company funding
* Principles of company and brand valuation.
Click here for further informationProgramme availability:

MN50406 is a Designated Essential Unit on the following programmes:

School of Management
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.