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Department of Politics, Languages and International Studies, Unit Catalogue 2011/12


PL30027: French national option F11: La persuasion et la propagande

Click here for further information Credits: 6
Click here for further information Level: Honours (FHEQ level 6)
Click here for further information Period: Semester 2
Click here for further information Assessment: CW 33%, ES 67%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: Before taking this unit you must take EU20011
Click here for further information Description: Aims:
To examine and analyse the respective roles of persuasion and propaganda in contemporary French society, parallels being drawn also with other countries. After initial work on the definitions of and the evolution of, persuasion and propaganda including examples from print and audiovisual media, students pass onto investigations of particular areas of debate, events or political parties in a contemporary context. On completion of the Unit students shall be able to distinguish between various levels of media manipulation with regard to political communication, and to analyse political discourse within its particular situational contexts.

Learning Outcomes:
This shall be demonstrated through seminar presentation and completion of an essay on a given topic within the field, both of which form the assessment for this Unit (see below).

Skills:
Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, effective communication in the target language, and the planning/conduct/reporting of non-quantitative research are developed and assessed in this unit.

Content:
The communications process: from rhetoric to mass media.
Ieology, culture and propaganda.
Persuasion and propaganda: techniques and models.
Is propaganda possible in contemporary society?
Persuasive discourse: technique and example.
AIDS: propaganda or information?
The unit is taught in French.
Click here for further informationProgramme availability:

PL30027 is Optional on the following programmes:

Department of Politics, Languages and International Studies
  • UHPL-AYB13 : BA (hons) French and Politics (Full-time with Year Abroad) - Year 4
  • UHPL-AYB08 : BA (hons) Modern Languages and European Studies (French and ab initio Italian) (Full-time with Year Abroad) - Year 4
  • UHPL-AYB09 : BA (hons) Modern Languages and European Studies (French and ab initio Russian) (Full-time with Year Abroad) - Year 4
  • UHPL-AYB05 : BA (hons) Modern Languages and European Studies (French and German) (Full-time with Year Abroad) - Year 4
  • UHPL-AYB04 : BA (hons) Modern Languages and European Studies (French and Italian) (Full-time with Year Abroad) - Year 4
  • UHPL-AYB03 : BA (hons) Modern Languages and European Studies (French and Russian) (Full-time with Year Abroad) - Year 4
  • UHPL-AYB18 : BA (hons) Modern Languages and European Studies (French and Spanish) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB05 : BSc (hons) International Management and Modern Languages (French) (Full-time with Year Abroad) - Year 4
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.