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Department of Politics, Languages and International Studies, Unit Catalogue 2011/12

PL30595: International marketing communications (French)

Click here for further information Credits: 6
Click here for further information Level: Honours (FHEQ level 6)
Click here for further information Period: Semester 1
Click here for further information Assessment: EX 60%, PR 40%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites: Before taking this unit you must take MN20081
Click here for further information Description: Aims:
To develop students' understanding of the applications of the principles of marketing from their Second Year and ally it to their own experience on placement, passing on to the international context. It also aims to place the marketing function within social and organisational networks of communication.

Learning Outcomes:
On completion of the Unit the student will have an appreciation of the interplay between the social, political and practical elements of the marketing mix within (particularly though not exclusively) the context of advertising, and be able to demonstrate this knowledge through seminar presentations on a given communications brief, and examination performance.

Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, teamwork and the planning/conduct/reporting of non-quantitative research are developed and assessed in this unit. Language skills are also developed in this unit.

To include:
* The ubiquity of the advertising communications message;
* Communications theory and practice: mass communications, PR and crisis management;
* Cultural elements and their potential and actual outcomes on the marketing mix;
* Social evolutions and their impact on marketing;
* Case studies;
* Student communications strategy presentations.
Click here for further informationProgramme availability:

PL30595 is Compulsory on the following programmes:

Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc (hons) International Management and Modern Languages (French) (Full-time with Year Abroad) - Year 4

NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.