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MN30076: Business strategy

Follow this link for further information on academic years Academic Year: 2012/3
Follow this link for further information on owning departmentsOwning Department/School: School of Management
Follow this link for further information on credits Credits: 6
Follow this link for further information on unit levels Level: Honours (FHEQ level 6)
Follow this link for further information on period slots Period: Semester 2
Follow this link for further information on unit assessment Assessment: EX 100%
Follow this link for further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Follow this link for further information on unit rules Requisites: In taking this unit you cannot take MN30449
Follow this link for further information on unit content Description: Aims:

* To provide an appreciation of how organisations develop from their entrepreneurial beginnings through maturity and decline.
* To examine the interrelationship between strategy formulation, strategy implementation and the behavioural aspects of business
* To enable students to explore the theoretical notions behind corporate and business strategy
* Students are expected to develop skills of analysis and the ability to interpret complex business situations.

Learning Outcomes:
By the end of this unit, the student should be able to:
* Prepare a strategy plan for an organisation that takes account of the internal and external factors of the business environment
* Analysis the business environment of an organisation and how it impacts strategy formulation
* Use theoretical tools and frameworks to make sense of complex interrelated business data
* Understand what lies behind strategy formulation and begin to think strategically.

Skills:
Intellectual skills
* the ability to think strategically (T/F/A)
* a critical awareness of classic and current issues and frameworks surrounding strategy formulation (T/F/A)
* an understanding of the motivations behind the behaviour of leading companies (T&F)
Professional Practical skills
* operate effectively both independently as well as within teams and assume leadership roles where appropriate F
* be self-directed and able to act autonomously in planning and implementing study and research time F
Transferable/ Key skills
* the ability to acquire and analyse complex data sets, information and situations; to evaluate relevance and validity, and to synthesise it in the context of strategic issues ( T/F& A).

Content:
Business objectives, values and mission; industry and market analysis; competitive strategy and advantage; competing strategic styles and frameworks, technology impact on strategy, business life cycle; organisational structures and controls.
Follow this link for further information on programme availabilityProgramme availability:

MN30076 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.

  • UXXX-AFN99 : Generally available catalogue - No specified year

MN30076 is Optional on the following programmes:

Department of Biology & Biochemistry
  • USBB-AFB02 : BSc (hons) Biochemistry (Full-time) - Year 3
  • USBB-AKB06 : BSc (hons) Biochemistry with Professional Placement (Full-time with Thick Sandwich Placement) - Year 4
  • USBB-AFB05 : BSc (hons) Molecular and Cellular Biology (Full-time) - Year 3
  • USBB-AKB08 : BSc (hons) Molecular and Cellular Biology with Professional Placement (Full-time with Thick Sandwich Placement) - Year 4
Department of Chemistry
  • USCH-AFB03 : BSc (hons) Chemistry with Management (Full-time) - Year 3
  • USCH-AKB04 : BSc (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 4
  • USCH-AAB04 : BSc (hons) Chemistry with Management with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
  • USCH-AFM07 : MSci (hons) Chemistry with Management (Full-time) - Year 3
  • USCH-AKM07 : MSci (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 4
Department of Computer Science
  • USCM-AFB01 : BSc Computing (Full-time) - Year 3
  • USCM-AKB01 : BSc Computing (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AFB06 : BSc (hons) Computer Science (Full-time) - Year 3
  • USCM-AKB07 : BSc (hons) Computer Science (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AFB09 : BSc (hons) Computer Science with Business (Full-time) - Year 3
  • USCM-AKB10 : BSc (hons) Computer Science with Business (Full-time with Thick Sandwich Placement) - Year 4
  • USCM-AAB10 : BSc (hons) Computer Science with Business with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
  • USCM-AAB07 : BSc (hons) Computer Science with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
Programmes in Natural Sciences
  • UXXX-AFB01 : BSc (hons) Natural Sciences (Full-time) - Year 3
  • UXXX-AKB02 : BSc (hons) Natural Sciences with Industrial Placement (Full-time with Thick Sandwich Placement) - Year 4
  • UXXX-AAB02 : BSc (hons) Natural Sciences with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
Department of Politics, Languages and International Studies
  • UHPL-AAB10 : BSc (hons) Politics with Economics (Full-time with Study Year Abroad) - Year 4
  • UHPL-AFB10 : BSc (hons) Politics with Economics (Full-time) - Year 3
  • UHPL-AKB10 : BSc (hons) Politics with Economics (Full-time with Thick Sandwich Placement) - Year 4

Notes:
* This unit catalogue is applicable for the 2012/13 academic year only. Students continuing their studies into 2013/14 and beyond should not assume that this unit will be available in future years in the format displayed here for 2012/13.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.