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MN30372: Ethical issues in marketing

Follow this link for further information on academic years Academic Year: 2012/3
Follow this link for further information on owning departmentsOwning Department/School: School of Management
Follow this link for further information on credits Credits: 6
Follow this link for further information on unit levels Level: Honours (FHEQ level 6)
Follow this link for further information on period slots Period: Semester 2
Follow this link for further information on unit assessment Assessment: CW 30%, EX 70%
Follow this link for further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Follow this link for further information on unit rules Requisites: Before taking this unit you must take MN20016 or take MN20081
Follow this link for further information on unit content Description: Aims:
This unit will introduce the discipline of marketing ethics, its main theoretical concepts, as well as managerial practice and ethical considerations, with a focus on the issue based applications of ethical theories to marketing.

Learning Outcomes:
At the end of this unit students will be able to:
1. Identify and critically analyse common ethical issues arising in marketing.
2. Question the role of marketing in society, and explain how and why this role might change or be managed.
3. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions.
4. Assess the benefits and problems associated with managing marketing ethics.

Skills:
The ability to engage in a critical discourse about contemporary issues of ethical marketing will be developed and moderated (T, F, A). Presentation skills will be assessed (A).

Content:
Practices and problems in marketing ethics
An introduction to social responsibility: theory and practice
An insight into pressure groups and customer resistance
An introduction to social marketing
Caused related marketing
Ethics and marketing strategy
The ethics of advertising and communications
Ethics in supplier relationships and globalisation
An introduction to the ethics of marketing to children.
Follow this link for further information on programme availabilityProgramme availability:

MN30372 is Optional on the following programmes:

Department of Chemistry
  • USCH-AFB03 : BSc (hons) Chemistry with Management (Full-time) - Year 3
  • USCH-AKB04 : BSc (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 4
  • USCH-AAB04 : BSc (hons) Chemistry with Management with Study Year Abroad (Full-time with Study Year Abroad) - Year 4
  • USCH-AFM07 : MSci (hons) Chemistry with Management (Full-time) - Year 3
  • USCH-AKM07 : MSci (hons) Chemistry with Management with Industrial Training (Full-time with Thick Sandwich Placement) - Year 4
School of Management
  • UMMN-AFB02 : BSc (hons) Accounting and Finance (Full-time) - Year 3
  • UMMN-AKB02 : BSc (hons) Accounting and Finance (Full-time with Thick Sandwich Placement) - Year 4
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 4
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc (hons) International Management and Modern Languages (French) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB04 : BSc (hons) International Management and Modern Languages (German) (Full-time with Year Abroad) - Year 4
  • UXXX-AYB06 : BSc (hons) International Management and Modern Languages (Spanish) (Full-time with Year Abroad) - Year 4

Notes:
* This unit catalogue is applicable for the 2012/13 academic year only. Students continuing their studies into 2013/14 and beyond should not assume that this unit will be available in future years in the format displayed here for 2012/13.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.