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MN10006: Business economics 2

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Certificate (FHEQ level 4)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment: CW 0%, EX 100%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take EC10044 or take MN10103
This unit is not available to visiting/exchange students.
Further information on descriptions Description: Aims & Learning Objectives:
This course aims to provide an understanding of how the competitive context within which firms operate can be analysed and some of the ways in which firms may respond to and attempt to influence the intensity of competition in theory and practise. The objective is to develop students' ability to apply the tools of microeconomics and use actual data to investigate determinants of the competitive environment and selected aspects of firms' strategy with particular emphasis on oligopolistic conditions.

The five forces affecting industry profitability. Buyers and demand estimation. The intensity of rivalry between firms and measurement of monopoly power. Strategic groups. Entry conditions and the estimation of costs. Exit decisions. Oligopoly price and non price behaviour under conditions of competition and cooperation. Entry deterrence. Small and medium sized firms in the competitive environment. The impact of government competition policy on strategic options.
Further information on programme availabilityProgramme availability:

MN10006 is Compulsory on the following programmes:

School of Management
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 1

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.