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MN20012: Economics of strategy 1

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment: CW 30%, EX 70%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN10006 and take MN10103
Further information on descriptions Description: Aims:
This course continues the economic analysis of the firm and its environment begun in Business Economics I & II. It focuses on the goals of the firm and the strategies through which these are achieved.

Learning Outcomes:
This course should enable the student to analyse interrelationships between various aspects of firms' tactical and strategic decisions, the characteristics of the competitive environment and firm performance with reference to empirical evidence, including particular cases.


* Critical writing (F,A).
* Interpretation of data (T,A).
* Application of economic theories to real world examples (T,A).
* Ability to interface with web resources (F).

The module develops relevant and operationally significant theories of the firm; for example, behavioural, evolutionary, transaction cost and resource-based economic theories. It also explores the inter-relationships between these and neoclassical approaches. The models developed in this module are useful because they form a strong theoretical foundation for the study of marketing, purchasing and supply, and other business/management subjects.
Further information on programme availabilityProgramme availability:

MN20012 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 2

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.