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MN20027: Economics of strategy 2

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment: CW 40%, EX 60%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN20012
Further information on descriptions Description: Aims & Learning Objectives:
This course builds on Economics of Strategy 1 to develop a fuller understanding of the economic aspects of strategic decisions. Particular attention is given to the analysis of strategic choices concerning the boundaries of the firm - in terms of processes carried out, product scope and the geographical area of operations. The introduction of new products and processes through technical advance is examined as is the network of relationships with other firms.

Vertical integration and other types of relationships with buyers and suppliers. Diversification and conglomerate firms. Internal growth, acquisitions and mergers. Divestment and corporate refocusing. New product and process introduction. Joint ventures and strategic alliances. The internationalisation of business.
Further information on programme availabilityProgramme availability:

MN20027 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 3

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.