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MN20546: Consumer behaviour

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment: CW30EX70
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN20016 or equivalent.
Further information on descriptions Description: Aims:
1. To provide a basic understanding of the psychological, sociological, anthropological, and economic processes affecting consumer behaviour.
2. To examine implications of these factors for consumer and societal well-being.

Learning Outcomes:
At the end of this unit students will be able to:
* Analyse different factors underlying consumer behaviour and account for them theoretically, conceptually and managerially.
* Critically evaluate the appropriateness of varying factors for consumer and societal well-being.

* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A)
* Ability to shape, progress and then defend a coherent argument (T, F, A)
* Ability to communicate complex data clearly and precisely (T, F)
* Self-management, time management and team working skills (F)
* Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F)
* The facility to communicate and defend ideas (F/A).


* Introduction of Consumer Behaviour
* Consumer Needs and Motivation
* Learning
* Memory
* Personality
* Lifestyle
* Attitude and Persuasion
* Attitude change
* Decision Making
* Group Influence
* Cultural issues.
Further information on programme availabilityProgramme availability:

MN20546 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc (hons) Business Administration (Full-time with Thin Sandwich Placements) - Year 3

* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.