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PL30596: International marketing communications (German)

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: Department of Politics, Languages and International Studies
Further information on credits Credits: 6
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment: EX 60%, PR 40%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take MN20081
Further information on descriptions Description: Aims:
To develop students' understanding of the applications of the principles of marketing from their Second Year and ally it to their own experience on placement, passing on to the international context. It also aims to place the marketing function within social and organisational networks of communication.

Learning Outcomes:
On completion of the Unit the student will have an appreciation of the interplay between the social, political and practical elements of the marketing mix within (particularly though not exclusively) the context of advertising, and be able to demonstrate this knowledge through seminar presentations on a given communications brief, and examination performance.

Skills:
Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, teamwork and the planning/conduct/reporting of non-quantitative research are developed and assessed in this unit. Language skills are also developed in this unit.

Content:
To include:
* Communications theory and practice: mass communications, PR and crisis management;
* Cultural elements and their potential and actual outcomes on the marketing mix;
* The country-of-origin effect in the German context;
* Case studies;
* Student communications strategy presentations.
Further information on programme availabilityProgramme availability:

PL30596 is Compulsory on the following programmes:

Department of Politics, Languages and International Studies
  • UXXX-AYB04 : BSc (hons) International Management and Modern Languages (German) (Full-time with Year Abroad) - Year 4

Notes:
* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.