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PL30027: French national option F11: La persuasion et la propagande

Follow this link for further information on academic years Academic Year: 2014/5
Further information on owning departmentsOwning Department/School: Department of Politics, Languages and International Studies
Further information on credits Credits: 6
Further information on unit levels Level: Honours (FHEQ level 6)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 33%, ES 67%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 33%)
  • Essay (ES 67%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this unit you must take EU20011
Further information on descriptions Description: Aims:
To examine and analyse the respective roles of persuasion and propaganda in contemporary French society, parallels being drawn also with other countries. After initial work on the definitions of and the evolution of, persuasion and propaganda including examples from print and audiovisual media, students pass onto investigations of particular areas of debate, events or political parties in a contemporary context. On completion of the Unit students shall be able to distinguish between various levels of media manipulation with regard to political communication, and to analyse political discourse within its particular situational contexts.

Learning Outcomes:
This shall be demonstrated through seminar presentation and completion of an essay on a given topic within the field, both of which form the assessment for this Unit (see below).

Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, effective communication in the target language, and the planning/conduct/reporting of non-quantitative research are developed and assessed in this unit.

The communications process: from rhetoric to mass media.
Ieology, culture and propaganda.
Persuasion and propaganda: techniques and models.
Is propaganda possible in contemporary society?
Persuasive discourse: technique and example.
AIDS: propaganda or information?
The unit is taught in French.
Further information on programme availabilityProgramme availability:

PL30027 is Optional on the following programmes:

School of Management
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
Department of Politics, Languages and International Studies
  • UHPL-AYB13 : BA(Hons) French and Politics with Year Abroad (Year 4)
  • UHPL-AYB08 : BA(Hons) Modern Languages and European Studies (French and ab initio Italian) with Year Abroad (Year 4)
  • UHPL-AYB09 : BA(Hons) Modern Languages and European Studies (French and ab initio Russian) with Year Abroad (Year 4)
  • UHPL-AYB05 : BA(Hons) Modern Languages and European Studies (French and German) with Year Abroad (Year 4)
  • UHPL-AYB04 : BA(Hons) Modern Languages and European Studies (French and Italian) with Year Abroad (Year 4)
  • UHPL-AYB18 : BA(Hons) Modern Languages and European Studies (French and Spanish) with Year Abroad (Year 4)

* This unit catalogue is applicable for the 2014/15 academic year only. Students continuing their studies into 2015/16 and beyond should not assume that this unit will be available in future years in the format displayed here for 2014/15.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.