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Programme & Unit Catalogues

School of Management, Programme Catalogue 2015/16

TMMN-AFM12: MSc Marketing

Leading to the award of MASTER OF SCIENCE IN MARKETING

Mode of attendance: Full-time

Year 1

Follow this link for further information on the NFAAR NFAAR-PGT assessment regulations:
  • This programme has the following designated alternative programmes (DAPs):
  • Assessment Regulations: Appendix 11 PDF format -requires Acrobat Reader to view
  • Programme progression requirement: not applicable
  • Taught credits: 60; Dissertation/Project credits: 30


Semester 1: Taught Units
Designated Essential Units Click here for further information:
MN50335 Advanced advertising theory6 Credits
MN50356 Marketing to businesses and organisations6 Credits
MN50357 Marketing and society6 Credits
MN50439 Strategic marketing6 Credits
MN50582 Consumer psychology6 Credits

Semester 2: Taught Units
Optional Units: Select 1 units from the following list:
MN50182 Financial management for international business6 Credits
MN50205 Project management6 Credits
MN50454 Business in emerging markets6 Credits
MN50480 Principles of corporate social responsibility6 Credits
MN50550 Business analytics6 Credits
MN50585 New product development6 Credits
Designated Essential Units Click here for further information:
MN50358 Research methods for marketing6 Credits
MN50360 Strategic brand management6 Credits
MN50361 E-marketing6 Credits
MN50487 International marketing across cultures6 Credits

Dissertation Period: Project/Dissertation Units
Optional Units: Select 30 credits from the following list:
MN50425 Dissertation30 Credits
MN50591 Marketing report6 Credits
MN50620 Sustainability and marketing practicum24 Credits

Notes:
* Programmes and units may be changed at any time, in accordance with normal University procedures.
* This programme catalogue is applicable for all years of study for the 2015/16 academic year only. Students continuing their studies into 2016/17 and beyond should not assume that this programme, or its component units, will be delivered in future years in the format displayed here.
* NFAAR assessment regulations are subject to regular review and update. Links given here will provide access to the latest versions of NFAAR documentation. The regulations described in this documentation may not necessarily be those which applied in previous academic years. For detailed information on how the NFAAR was applied to this programme in previous academic years, please contact the relevant Director of Studies.
* Availability of units is subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.