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 Academic Year: | 2017/8 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Intermediate (FHEQ level 5) |
| Period: |
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| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | Before taking this module you must take MN10070 OR take MN10574 OR take MN10567 |
| Description:
| Aims: This unit builds upon the economic analysis of the firm and its environment that was taught in first year primer Business Economics units (MN10574, MN10070 or MN10567). It focuses upon the growth of the firm and the strategies through which these are achieved. Learning Outcomes: This unit should enable students to analyse the economic and strategic decisions that frame the growth of firms and their internal/external boundaries. By the end of the course, students should be able to analyse how a firm can successfully combine its internal capabilities with external resources in determining its growth path. This will involve critical evaluation of both internal and external (market) efficiencies, alongside new opportunities offered within/outside the firm's boundaries. Skills: Critical Reading of the academic and wider literature (F,A) Critical Writing (F,A) Interpretation of data (T,A) Application of economics and management theories to the real world (T,A) Ability to interface with web resources (F). Content: The unit explores the impact of corporate strategy upon the internal and external boundaries of the firm. Topics covered include Resource Based Theory, The internal organisation of the firm, Transaction Cost Economics and the vertical boundaries of the firm, the Innovation boundaries of the firm and Internationalisation. |
| Programme availability: |
MN20012 is Optional on the following programmes:School of Management
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Notes:
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