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 Academic Year: | 2017/8 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Honours (FHEQ level 6) |
| Period: |
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| Assessment Summary: | CW 100% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: |
BEFORE TAKING THIS MODULE YOU MUST take MN20080 OR take MN10005 OR take MN10403 OR take MN10529
In taking this module you cannot take MN50477 |
| Description:
| Aims: The objective of this unit is to develop theoretical and practical understanding of the entrepreneurial process from idea generation to exploitation. It is aimed at students who want to enhance their entrepreneurial skills or take an entrepreneurial role by setting up their new ventures or by developing innovative ideas in existing companies. Learning Outcomes: With this unit students will be able to: * Understand the stages of the entrepreneurial process from the initial perception of an innovative idea to its realisation in a market or social context * Reflect on the challenges entrepreneurs face, and the resources and skills they need to draw upon, when developing new ideas in uncertain environments * Critically assess the merits of alternative models and strategies for innovation that entrepreneurs can adopt to benefit from the value of new ideas * Develop a plan to exploit an innovative idea of their own for a product or service. Skills: Intellectual skills: * Creative thinking * Scanning and assessing potential business ideas Practical skills: * Write a feasibility study * Communicate and prove the value of their ideas to others Transferable skills: * Approach an underspecified problem from different perspectives * Support with evidence a business proposition. Content: Creativity and idea generation, Entrepreneurial process, Innovation and new product development, Business model and feasibility analysis, Entrepreneurial marketing, Networks and partnerships, Entrepreneurial finance. |
| Programme availability: |
MN30575 is Optional on the following programmes:School of Management
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Notes:
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