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HL20510: Health education and communication

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: Department for Health
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 50%, EX 50%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 50% - Qualifying Mark: 1)
  • Examination (EX 50% - Qualifying Mark: 1)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take HL10499 AND take HL10501
Further information on descriptions Description: Aims:
To understand and apply the processes underpinning the effective design and delivery of health education (with a focus on physical activity), including the role of models of health communication theory and the importance of needs assessment. To engage in debate on the role and reach of formal health education and communication initiatives given the rise in public use of unofficial social media and internet information sources.

Learning Outcomes:
On successful completion of this unit students will be able to:
* Understand the different theories of health communication and be able to apply them to different aims and populations
* Understand the role of social marketing and social media in supporting or undermining health education approaches
* Identify the steps required to conduct a comprehensive needs assessment for health education within given communities
* Critically appraise the literature reporting on the efficacy of health education approaches
* Debate the ethical implications of different approaches to health education
* Design a basic health educational programme based on the core principles covered in the unit.

Knowledge and understanding (taught, facilitated and assessed)
Critically appraise relevant literature (facilitated and assessed)
Synthesise theoretical literature and translate into practical applications (taught, facilitated and assessed)
Written Communication (facilitated, assessed)
Working as part of a group (facilitated)
Information Technology (facilitated)
Problem Solving (taught, facilitated and assessed)
Working Independently (facilitated).

Models of health communication: such as; Health belief model, Elaboration Likelihood Model, Protection Motivation Theory, Social Cognitive Theory, Social Support, Theory of Planned Behaviour/ Reasoned Action, Transactional Model of Stress and Coping
Modes of health education and communication: such as; social marketing, mass media campaigns, individual approaches, infographics
Current debates in health communication: e.g., the use of fear appeal, challenging misinformation, the ethics of health communication, and acknowledgement of diversity of values and experience in respect of health
Community/population needs assessment;
Planning and evaluating health education programmes.
Further information on programme availabilityProgramme availability:

HL20510 is Optional on the following programmes:

Department for Health
  • UHHL-AFB18 : BSc(Hons) Health and Exercise Science (Year 2)
  • UHHL-AKB18 : BSc(Hons) Health and Exercise Science with Professional Placement (Year 2)
  • UHHL-AFM18 : MSci(Hons) Health and Exercise Science (Year 2)
  • UHHL-AKM18 : MSci(Hons) Health and Exercise Science with Professional Placement (Year 2)