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Academic Year: | 2018/9 | |
Owning Department/School: | School of Management | |
Credits: | 6 [equivalent to 12 CATS credits] | |
Notional Study Hours: | 120 | |
Level: | Honours (FHEQ level 6) | |
Period: |
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Assessment Summary: | CW 50%, EX 50% | |
Assessment Detail: |
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Supplementary Assessment: |
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Requisites: | Before taking this module you must take MN20016 OR take MN20081 OR take MN20546 | |
Description: | Aims: This course will introduce the discipline of marketing and society, the main ethical issues, and concepts in marketing strategy, including managerial practice and ethical considerations, with a focus on the issue based applications of ethics to marketing. Learning Outcomes: At the end of this unit students will be able to: 1. Diagnose ethical marketing problems and suggest how they might be resolved or dealt with. 2. Evaluate the social responsibilities of, and relationships between, companies and their external and internal stakeholders. 3. Assess the benefits and problems associated with managing marketing ethics. 4. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions. Skills: The ability to engage in an advanced critical discourse surrounding contemporary issues in marketing (T, F), this skill will be developed and moderated (T, F, A). Content: Unit will cover some or all of the following: * What is a marketing and society framework? * The role and consequences of consumption society * Research behind everyday brand consumption * Sustainable Communication * Advanced cause related and social marketing * Pressure groups and customer resistance * Greenwashing and communications * Subsistence marketing & vulnerable consumers * Advanced ethics of marketing to children. | Before taking this module you must take MN20016 OR take MN20081 |
Programme availability: |
MN30372 is Compulsory on the following programmes:School of Management
MN30372 is Optional on the following programmes:School of Management
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Notes:
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