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MN50578: Opportunity generation, assessment and development

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Group Work (CW 50%)
  • Individual Assessment (CW 50%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The major theme running through the unit is the origin, assessment, and development of business opportunities. We will explore the activities involved in actively searching for opportunity ideas, the creative processes that bring about such ideas, and the ways in which such fledgling ideas are continuously assessed and developed.

Learning Outcomes:
Upon completing the unit, students will be able to:
* Understand the market and industry context of entrepreneurial opportunities;
* Identify and formulate new business ideas;
* Analyse the feasibility of business ideas;
* Effectively present business ideas to others;
* Anticipate and address the challenges of pursuing business opportunities.

Intellectual/Professional Skills
* critical awareness of current issues and trends;
* ability to apply your knowledge and experience to identify interesting entrepreneurial opportunities
* ability to create an environment where creativity can be used to identify new opportunities.
* identify the resources and competences necessary to develop a previously identified opportunity
* understanding of theoretical concepts and frameworks that enable the student to meaningfully link theory and practice, and the ability to critically appraise both theory and practice.
Transferable/Personal/Interpersonal Skills
* deal with complex issues and make sound judgements in the absence of complete information.
* develop the ability to communicate effectively. This includes presenting and marketing themselves and their ideas.
* ability to recognise intra/entrepreneurial risks and opportunities and to use enterprise skills to take advantage of them.

The unit is designed to help students to better understand the process of identifying, assessing and developing entrepreneurial opportunities. The course covers the following key themes:
* The market and industry context of entrepreneurial opportunities
* Creativity and idea generation
* Feasibility analysis
* Opportunity development templates.
Further information on programme availabilityProgramme availability:

MN50578 is Compulsory on the following programmes:

School of Management

MN50578 is Optional on the following programmes:

Department of Pharmacy & Pharmacology