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HL20491: Sport & promotional culture

Follow this link for further information on academic years Academic Year: 2019/0
Further information on owning departmentsOwning Department/School: Department for Health
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 70%, OR 30%
Further information on unit assessment Assessment Detail:
  • Assignment (2000 words) (CW 70%)
  • Oral Examination (Group Task) (OR 30%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The aim of this unit is for students to develop a critical understanding of the practices of marketing, advertising, and public relations and their relationship to sport and physical culture.

Learning Outcomes:
Students completing this unit will be able to:
* Explain, from a critical perspective, the influence and impact of the promotional industries on sport and physical culture, and vice versa.
* Critically assess the economic, political, cultural, and technological conditions surrounding sport and promotional culture and their relationship to specific promotional practices.
* Critically interrogate the relationship between promotional culture, identity, power, (in)equality, and social change.
* Identify and critically reflect on the practices used by the promotional culture industries to reach and affect consumer/public opinion.

Skills:
The following key skills are either taught and / or facilitated (T/F) or assessed (A) in this unit: Written Communication
* T/F, A Problem Solving
* T/F, A Working Independently
* T/F, A

Content:

* Introduction to sport and promotional culture: key concepts, controversies, and methods.
* Advertising sport: historical and contemporary practices; cultural intermediaries; advertising and new media; popular culture and intertextuality.
* Marketing sport: sport brands and/in the global marketplace; marketing and celebrity; promotion of sport mega-events.
* Sport and public relations: the politics of corporate social responsibility; social movements; consumer/public involvement in promotional campaigns.
Further information on programme availabilityProgramme availability:

HL20491 is Optional on the following programmes:

Department for Health
  • UHHL-AFB11 : BA(Hons) Sport & Social Sciences (Year 2)
  • UHHL-AKB11 : BA(Hons) Sport & Social Sciences with Professional Placement (Year 2)
  • UHHL-AFB20 : BSc(Hons) Sport Management & Coaching (Year 2)
  • UHHL-AKB20 : BSc(Hons) Sport Management & Coaching with Professional Placement (Year 2)

Notes: