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MN50358: Research methods for marketing

Follow this link for further information on academic years Academic Year: 2019/0
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Individual Research Proposal (CW 80%)
  • Presentation (CW 20%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The aims of this module are to help students to understand the importance of research as an aid to management decision making and to evaluate the relative merits of different types of research. More specifically this module underpins and prepares students to plan, design and conduct their own independent research based project.

Learning Outcomes:
At the end of this module students will be able to:
* Conduct a literature review
* Write actionable research questions
* Design a research programme
* Understand the strengths and weaknesses of different methods of data collection.


* Researching skills (T/F/A)
* Written communications skills (A)
* Independent study skills (F/A).

The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Conceptual issues in research
* Conducting a literature review
* Identifying a research question
* Research Design (e.g. experimental/ Case study)
* Secondary Data Sources
* Primary data sources (Quant)
* Primary data sources (Qual)
* Data Analysis and Interpretation
* Presenting research findings.
Further information on programme availabilityProgramme availability:

MN50358 is a Designated Essential Unit on the following programmes:

School of Management