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MN50699: Strategy

[Page last updated: 15 October 2020]

Follow this link for further information on academic years Academic Year: 2020/1
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Modular (no specific semester)
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Description: Aims:

* provide students with an in-depth appreciation of strategic management thinking and decision-making;
* explore the many, wide ranging issues that comprise strategy and how they may be resolved;
* help develop powers of strategic thinking, analysis and judgement.

Learning Outcomes:
By the end of this unit, the student should be able to:
* display a sound understanding of theories of strategic management and be able to appraise models and evidence critically;
* determine how the external environment (economic, legal, social, political) in which organizations operate conditions strategy in the firm;
* evaluate and interpret new information and theory, and engage in problem solving, thereby demonstrating a capacity to think clearly, logically and practically about a range of strategic business issues;
* analyse and characterise the nature of the strategic situation facing a firm or other organisation;
* identify feasible strategic responses to that strategic problem context;
* assess strategic responses for suitability;
* advocate a strategic option after assessment.

Intellectual Skills
* systematic understanding of organisations, the internal and external context in which they operate and how they can be effectively managed (TA)
* facility to apply subject-specific knowledge into a range of complex situations, taking into account the overall implications for the other areas of the business (TFA);
* critical awareness of current issues and frameworks in management (FA);
* understanding of theoretical concepts and frameworks that enable the student to meaningfully link theory and practice, and the ability to critically appraise both theory and practice (TFA).
Professional Practical Skills
* deal with complex issues and make sound judgements in the absence of complete information, and to communicate their conclusions clearly and competently to a range of audiences (FA);
* assess and further develop the strategic position of an organization under conditions of complexity and uncertainty (F);
* evaluate the current standing of an organization and practically contribute to the attainment of the company's strategies and objectives (TFA);
* apply practical decision-making methods and tools at both tactical and strategic levels (TFA);
* operate effectively within teams and assume leadership roles where appropriate(F);
Transferable/Key Skills
* ability to develop a holistic perspective on an organization and an understanding of how the different functions relate to one another (TFA);
* appreciation and in-depth understanding of the resources and competences required for successful cross-functional management in organisations including enterprise skills (TA);
* ability to conduct in-depth research into management and business issues (FA).
* facility to communicate including presenting and marketing themselves and their ideas; preparation and production of effective management analysis (F);
* ability to recognise intra/entrepreneurial risks and opportunities and to use enterprise skills to advantage established and start-ups. (F).

The course introduces students to the core issues, themes and perspectives in the strategy field as well as selected new and emerging approaches. Beginning with an introduction to the field, including mechanisms and processes of strategic decision making, the course covers the following areas:
* Assessing the competitive environment and competitive dynamics
* Assessing, developing and maintaining strategic capabilities
* Competitive/business level strategy
* Corporate strategy
* International/Global strategy.
Further information on programme availabilityProgramme availability:

MN50699 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this unit will be available in future years in the format displayed here for 2020/21.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.