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MN50754: Analytics in practice

[Page last updated: 15 October 2020]

Follow this link for further information on academic years Academic Year: 2020/1
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 5      [equivalent to 10 CATS credits]
Further information on notional study hours Notional Study Hours: 100
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 70%, PR 30%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 70%)
  • Presentation (PR 30%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Description: Aims:
This unit will be delivered by multiple faculty members and industry experts in business analytics including a specialist from IBM, and will focus on business analytics software, its applications in practice in multiple sectors, and its implications in the wider and international context. It will utilise business cases to ensure experience transfer. Learning
* Use contemporary business analytics software to discover unidentified problems, devise solution approaches, and implement them [CILO:K2, P2]
* Assess the past and current business analytics implementations, in particular with respect to ethical considerations [CILO:K3, I4]
* Project the future needs, solutions, and trends for business analytics solutions across diverse industries [CILO:K4, P6
* Critically evaluate state-of-the-art software for business analytics, and its presentation to non-technical audiences [CILO:I5, I6].

See LO Section.

Topics covered include recent trends such as cloud computing, social media analytics, and Big Data ethics.
Further information on programme availabilityProgramme availability:

MN50754 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this unit will be available in future years in the format displayed here for 2020/21.
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