Programme & Unit Catalogues

School of Management, Programme Catalogue 2020/21

[Page last updated: 11 August 2020]

Year 1

NFAAR-PGT assessment regulations:

This programme has the following designated alternative programmes (DAPs):
- TMMN-AFL12: PG Dip Marketing
- TMMN-AFC12: PG Cert Marketing
Assessment Regulations: Appendix 11 .
Programme progression requirement: not applicable
Taught credits: 60; Dissertation/Project credits: 30

Designated Essential Units :

Unit Code	Title	ECTS Credits
MN50335	Advertising theory and practice	6 credits [equivalent to 12 CATS credits]
MN50356	Marketing to businesses and organisations	6 credits [equivalent to 12 CATS credits]
MN50357	Marketing and society	6 credits [equivalent to 12 CATS credits]
MN50439	Strategic marketing	6 credits [equivalent to 12 CATS credits]
MN50582	Consumer psychology	6 credits [equivalent to 12 CATS credits]

Designated Essential Units :

Unit Code	Title	ECTS Credits
MN50358	Research methods for marketing	6 credits [equivalent to 12 CATS credits]
MN50360	Strategic brand management	6 credits [equivalent to 12 CATS credits]
MN50361	E-marketing	6 credits [equivalent to 12 CATS credits]
MN50487	International marketing across cultures	6 credits [equivalent to 12 CATS credits]

Optional Units: Select 1 unit from the following list:

Students may also be able to take MN50665 (Independent study) in this semester with the approval of the Director of Studies

Unit Code	Title	ECTS Credits
MN50155	Understanding employment law	6 credits [equivalent to 12 CATS credits]
MN50182	Financial management for international business	6 credits [equivalent to 12 CATS credits]
MN50205	Project management	6 credits [equivalent to 12 CATS credits]
MN50480	Principles of corporate social responsibility	6 credits [equivalent to 12 CATS credits]
MN50550	Business analytics	6 credits [equivalent to 12 CATS credits]
MN50585	New product development	6 credits [equivalent to 12 CATS credits]
MN50774	Defining your career goals	6 credits [equivalent to 12 CATS credits]

Optional Units: Select 30 credits from the following list:

Unit Code	Title	ECTS Credits
MN50425	Dissertation	30 credits [equivalent to 60 CATS credits]
MN50692	Practicum	30 credits [equivalent to 60 CATS credits]

Notes:

Programmes and units may be changed in accordance with normal University procedures.
This programme catalogue is applicable for all years of study for the 2020/21 academic year only. Students continuing their studies into 2021/22 and beyond should not assume that this programme, or its component units, will be delivered in future years in the format displayed here.
NFAAR assessment regulations are subject to review and update. Links given here will provide access to the latest versions of NFAAR documentation. The regulations described in this documentation may not necessarily be those which applied in previous academic years. For detailed information on how the NFAAR was applied to this programme in previous academic years, please contact the relevant Director of Studies.
Availability of units is subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
Find out more about these and other important University terms and conditions here.