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Programme & Unit Catalogues

HL20539: Psychology and health communication

[Page last updated: 04 August 2021]

Academic Year: 2021/2
Owning Department/School: Department for Health
Credits: 15 [equivalent to 30 CATS credits]
Notional Study Hours: 300
Level: Intermediate (FHEQ level 5)
Academic Year
Assessment Summary: CW50EX50
Further information on unit assessment Assessment Detail:
  • Assessment detail for this unit will be available shortly.
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take HL10525 AND take HL10526 AND take HL10527
Aims: To examine the psychological and social factors that contribute towards participation in sport and exercise. To understand and apply the processes underpinning the effective design and delivery of health education in relation to health behaviour, including the role of health communication theory and the importance of conducting needs assessments. To critique the role and reach of formal health education and communication initiatives and implications for different sectors of our society.

Learning Outcomes:
  1. Describe and analyse the psychological determinants and outcomes of exercise and physical activity participation, and concepts of health communication theory 
  2. Interpret empirical research and apply your understanding of exercise psychology, health communication planning and evaluation models to create practical solutions to public health issues
  3. Conduct psychometric analysis and interpretation of questionnaires to assess psychological and social factors contributing to health
  4. Explain and discuss concepts from health & exercise psychology, communicating to both academic and public audiences
  5. Employ ethical and respectful working practices with clients, participants, and peers
  6. Recognise the key steps involved in conducting and acting on a needs assessment and apply these to solve public health challenges
  7. Use professional judgement to employ initiative and autonomy or draw on and develop teamwork skills to create and evaluate a health communication tool or campaign.

  • Models of health communication and health behaviour change
  • Psychological determinants and outcomes of physical activity including; emotional and cognitive benefits and risks of exercise, the societal benefits of sport participation, and the psychological and social factors that underpin exercise promotion.
  • Current debates in health communication: e.g., the use of fear appeal, challenging misinformation; stigma, normalisation and 'othering'
  • Community/population needs assessment;  
  • Planning and evaluating health education programmes.

Programme availability:

HL20539 is a Designated Essential Unit on the following programmes:

Department for Health
  • UHHL-AFB21 : BSc(Hons) Health and Exercise Science (Year 2)
  • UHHL-AKB21 : BSc(Hons) Health and Exercise Science with Professional Placement (Year 2)


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
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