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MN20546: Consumer psychology

[Page last updated: 20 April 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Intermediate (FHEQ level 5)
Period:
Semester 1
Assessment Summary: CW 30%, EX 70%
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN20016 OR take MN10573 or equivalent.
Aims: 1. To provide a basic understanding of the psychological processes affecting consumer behaviour.
2. To examine implications of these factors for consumer and societal well-being.

Learning Outcomes: At the end of this unit students will be able to:
* Analyse different factors underlying consumer behaviour and account for them theoretically, conceptually and managerially.
* Critically evaluate the appropriateness of varying factors for consumer and societal well-being.

Skills: Intellectual
* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A)
* Ability to shape, progress and then defend a coherent argument (T, F, A)
* Ability to communicate complex data clearly and precisely (T, F)
Professional
* Self-management, time management and team working skills (F)
Transferable
* Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F)
Personal
* The facility to communicate and defend ideas (F/A).

Content:
* Introduction of Consumer Behaviour
* Consumer Needs and Motivation
* Learning
* Memory
* Personality
* Lifestyle
* Attitude and Persuasion
* Attitude change
* Decision Making
* Group Influence
* Cultural issues.

Programme availability:
NB. Postgraduate programme information will be added when the postgraduate catalogues are published in August 2021

MN20546 is Compulsory on the following programmes:

School of Management
  • UMMN-AFB04 : BSc(Hons) Management (Year 2)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 2)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 2)

MN20546 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 3)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 2)

Notes:

  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.