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MN30625: Developing new products and services - theory

[Page last updated: 20 April 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: CW 30%, EX 70%
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN10573 OR take MN20016 OR take MN20081
Description: Aims:
Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. The aim of this module is to introduce students to the analytical principles and management practices of innovation and new product development.

Learning Outcomes:
At the end of this unit students will be able to:
* Understand the strategic role and importance of innovation to business success
* Explain the factors underlying the success or failure of new products.

Skills:
This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills (F/ A)
* Creative, analytical and evaluative skills (F/ A).

Content:

* What is New Product Development and Innovation?
* The business case for innovation.
* Market Driven Innovation
* Brand Driven Innovation
* Design-driven Innovation
* Open Innovation
* The New Product Development Process (x2)
* Managing for Innovation: People and Practices
* Sustaining Innovation: Capabilities and Policies.

Programme availability:
NB. Postgraduate programme information will be added when the postgraduate catalogues are published in August 2021

MN30625 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

MN30625 is Optional on the following programmes:

School of Management
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)

Notes:

  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.