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Programme & Unit Catalogues


MN30678: Developing new products and services - practice

[Page last updated: 20 April 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Period:
Semester 2
Assessment Summary: CW 30%, GW 70%
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations). Reassessment of group work elements may vary - please contact your Director of Studies for further information
Requisites: Before taking this module you must take MN30625
Description: Aims:
Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. This module is designed apply the theoretical principles of Production Innovation 1 and to integrate students' knowledge from other modules on the degree programme to plan, develop and launch a new product.

Learning Outcomes:
At the end of this unit students will be able to:
* Create and screen innovative ideas
* Create a product concept to be launched marketplace.

Skills:
This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills - report writing (F/ A)
* Group working skills (F/ A)
* Creative, analytical and evaluative skills (F/ A)
* Research skills (F/A).

Content:

* Interpreting a brief
* Idea Generation
* Brainstorming
* Ideomethods
* Stage gate models
* Product innovation funnel
* Idea screening
* Prototyping
* Research methods for product innovation
* Product Launch Planning
* Product Launch Strategy.

Programme availability:
NB. Postgraduate programme information will be added when the postgraduate catalogues are published in August 2021

MN30678 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

Notes:

  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.