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MN50425: Dissertation

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 30 [equivalent to 60 CATS credits]
Notional Study Hours: 600
Level: Masters UG & PG (FHEQ level 7)
Dissertation period
Assessment Summary: CW 100%
Assessment Detail:
  • Dissertation (CW 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN50358 . This unit is only available to students on the MSc in Marketing.
Aims: The Dissertation involves a process of supervised research study for postgraduates aimed at developing an understanding of how:
* To develop the students' ability to carry out an individual, scholarly, research project in depth in at least one particular area of marketing.
* To give students the opportunity to identify a feasible research question and relate it to relevant literature and to develop a cogent, credible and sustained argument that addresses the research question.

Learning Outcomes: By the end of the unit students will be able to:
* Define, develop and answer an academic research question in a chosen area of interest related
* conduct a literature review and develop a suitable conceptual framework
* develop a coherent academic argument with relevant empirical evidence and reference to appropriate theory and/or linking together arguments from disparate literatures or disciplinary perspectives
* interpret the significance of any findings from relevant sources of quantitative or qualitative evidence
* provide a justifiable interpretation on existing information or provide an original view on an issue or problem
* produce a dissertation that conforms to acceptable standards of presentation and expression within the marketing field.

* Comprehensive and appropriate written communication for relevant audiences (F/A).
* Ability to select, analyse and present numerical or non-numerical data where relevant (F/A).
* Ability to select, summarise and synthesise written information from multiple sources (F/A).
* Ability to develop rigorous arguments through precise use of concepts and models (F/A).
* Ability to apply theoretical concepts and arguments to practical problems where relevant (F/A)
* Ability to formulate a research question or research brief, then develop and present a justifiable & coherent answer or set of recommendations (F/A).
* Ability to produce work to agreed specifications and deadlines (F/A).
* Ability to work independently, without close supervision of guidance (F/A).

Content: The Dissertation may address any area of marketing for which an adequate level of supervision can be offered and should make explicit reference to at least one important marketing issue or theme covered on the course. It will be the students' responsibility to choose their research area, organise their research activities and negotiate access with other organisations, if required.

Programme availability:

MN50425 is Optional on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
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