MN50525: Global marketing
[Page last updated: 05 August 2021]
| Academic Year: | 2021/2 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
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| Assessment Summary: | CW 30%, EX 70% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | While taking this module you must take MN50450 |
| Aims: | * To provide students with the knowledge and understanding of the marketing issues in the development of global marketing activities and the role of marketing in society as the organization seeks profitable relationships. * To enable students to confidently analyse relevant challenges and seek viable solutions that will help to solve marketing problems in order to facilitate the achievement of an organization's global marketing objectives. * To deepen student awareness and understanding of the complexities associated with delivering products and services while developing profitable relationships in the global marketing environment. |
| Learning Outcomes: | At the end of this unit students will be able to:
* Understand the key marketing issues, dilemmas and choices facing corporations involved in global business. * Understand and demonstrate how the environmental and corporate elements of an organization's culture and experience help shape the marketing decisions facing a global company. * Be able to critically evaluate and argue the appropriateness of varying global marketing objectives. |
| Skills: | Intellectual
* Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A) * Ability to shape, progress and then defend a coherent argument (T, F, A) * Ability to communicate complex data clearly and precisely (T, F) Professional * Self-management, time management and team working skills (F) Transferable * Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F) Personal * The facility to communicate and defend ideas (F/A). |
| Content: | The Global Marketing Environment
* Key concepts * Politics of Globalization/Competitive environment * Culture Global Market Development * Market Research * Market Entry Methods Global Marketing Management * Product decisions * Global advertising and promotional issues * Distribution and Pricing issues * Developing Strategic Objectives. |
| Programme availability: |
MN50525 is Optional on the following programmes:School of Management
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Notes:
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