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MN50579: Research methods for business model design

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Semester 2
Assessment Summary: CW 100%
Assessment Detail:
  • Coursework (CW 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Aims: This unit aims to develop theoretical and practical understanding of the learning and research process associated with developing business ideas into viable business models. It introduces the research methods necessary to successfully undertake an advanced level entrepreneurship research project and helps students plan and execute the dissertation project for the MSc in Entrepreneurship and Management.

Learning Outcomes: Upon completing the unit, students will be able to:
* Define a clear purpose for their dissertation;
* Identify relevant academic literature that can inform the achievement of that purpose;
* Formulate an action research strategy for developing business ideas;
* Understand the practical challenges of collecting and analysing data using different methods.

Skills: Intellectual skills:
* Formulate a research question (F/A)
* Analyse quantitative and qualitative data (F/A)
Practical skills:
* Comprehensive and scholarly written communication (F/A)
Transferable skills:
* Make judgments in the absence of complete evidence (F)
* Demonstrate self-direction and originality (F)

Content: Effectuation logic, Design process, Business model elements and assessment, Research design, Methods for data collection and analysis.

Programme availability:

MN50579 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
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