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MN50754: Analytics in practice

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 5 [equivalent to 10 CATS credits]
Notional Study Hours: 100
Level: Masters UG & PG (FHEQ level 7)
Semester 2
Assessment Summary: CW 70%, PR 30%
Assessment Detail:
  • Coursework (CW 70%)
  • Presentation (PR 30%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Aims: This unit will be delivered by multiple faculty members and industry experts in business analytics including a specialist from IBM, and will focus on business analytics software, its applications in practice in multiple sectors, and its implications in the wider and international context. It will utilise business cases to ensure experience transfer.

Learning Outcomes:
* Use contemporary business analytics software to discover unidentified problems, devise solution approaches, and implement them [CILO:K2, P2]
* Assess the past and current business analytics implementations, in particular with respect to ethical considerations [CILO:K3, I4]
* Project the future needs, solutions, and trends for business analytics solutions across diverse industries [CILO:K4, P6
* Critically evaluate state-of-the-art software for business analytics, and its presentation to non-technical audiences [CILO:I5, I6].

Skills: See LO Section.

Content: Topics covered include recent trends such as cloud computing, social media analytics, and Big Data ethics.

Programme availability:

MN50754 is Compulsory on the following programmes:

School of Management


  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
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