- Academic Registry
Programme & Unit Catalogues


MN20016: Marketing

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Intermediate (FHEQ level 5)
Period:
Semester 2
Assessment Summary: CW 30%, EX 70%
Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Exam (EX 70% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN10574 OR take MN10071
Aims: Marketing is arguably the prime business function as most businesses rely on a foundation of sales, without which there can be little, or no, other managerial activity (e.g. production, HRM, finance, accounting etc.). In this course our aim is to introduce students to, and encourage them to critically evaluate, the key principles and practices of marketing. These principles and practices will act as a foundation for pursuing other marketing related courses on the degree programme.

Learning Outcomes: At the end of this modules students will be able to:
* Understand and critically evaluate core marketing principles.
* Apply and evaluate marketing models, theories and concepts commonly used in marketing practice.
* Analyse and evaluate contemporary marketing practice
* Understand the importance of marketing in advanced industrialized economies.

Skills:
* Written communication skills (F/ A)
* Independent study skills (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Critical reflexivity towards the subject matter (F).

Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* What is Marketing?
* The Marketing Environment
* Segmentation /Targeting/Positioning
* Products vs Services
* Branding
* Promotion and Advertising
* Pricing
* Distribution Strategy
* Marketing Strategy
* Global Issues
* Revision.

Programme availability:

MN20016 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 2)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 2)
  • UMMN-ANB07 : BSc(Hons) Business (Year 2)

Notes:

  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.