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Programme & Unit Catalogues


MN50357: Marketing and society

[Page last updated: 05 August 2021]

Academic Year: 2021/2
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Masters UG & PG (FHEQ level 7)
Period:
Semester 1
Assessment Summary: CW 100%
Assessment Detail:
  • Coursework (CW 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Aims: This unit will introduce the discipline of marketing and society, its main theoretical concepts as well as managerial practice and ethical considerations, with a focus on the issue based applications of ethical theories to marketing.

Learning Outcomes: At the end of this unit students will be able to:
1. Diagnose ethical marketing problems and suggest how they might be resolved or dealt with.
2. Evaluate the social responsibilities of, and relationships between, companies and their external and internal stakeholders.
3. Assess the benefits and problems associated with managing marketing ethics.
4. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions.

Skills: The ability to engage in an advanced critical discourse surrounding contemporary issues in marketing (T, F), this skill will be developed and moderated (T, F, A). Presentation skills will be assessed (A).

Content: The content of this unit will critically analyse contemporary marketing ethical issues at an advanced level:
* The role and consequences of marketing and society
* Social responsibility: advanced theory and practice
* Identify and critically analyse clashes and coalitions with stakeholder Groups
* Advanced cause related and social marketing
* Pressure groups and customer resistance
* Progressive socially responsible marketing strategies
* The ethics of advertising and communications
* Progressive marketing and society in a global context
* Advanced ethics of marketing to children.

Programme availability:

MN50357 is a Designated Essential Unit on the following programmes:

School of Management

MN50357 is Compulsory on the following programmes:

School of Management

Notes:

  • This unit catalogue is applicable for the 2021/22 academic year only. Students continuing their studies into 2022/23 and beyond should not assume that this unit will be available in future years in the format displayed here for 2021/22.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.