- Academic Registry
Programme & Unit Catalogues

MN30678: Developing new products and services - practice

[Page last updated: 23 August 2022]

Academic Year: 2022/23
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Semester 2
Assessment Summary: CW 30%, GW 70%
Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Group Presentation (GW 70% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations). Reassessment of group work elements may vary - please contact your Director of Studies for further information
Requisites: Before taking this module you must take MN30625
Learning Outcomes: At the end of this unit students will be able to:
* Create and screen innovative ideas
* Create a product concept to be launched marketplace.

Aims: Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. This module is designed apply the theoretical principles of Production Innovation 1 and to integrate students' knowledge from other modules on the degree programme to plan, develop and launch a new product.

Skills: This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills - report writing (F/ A)
* Group working skills (F/ A)
* Creative, analytical and evaluative skills (F/ A)
* Research skills (F/A).

* Interpreting a brief
* Idea Generation
* Brainstorming
* Ideomethods
* Stage gate models
* Product innovation funnel
* Idea screening
* Prototyping
* Research methods for product innovation
* Product Launch Planning
* Product Launch Strategy.

Programme availability:

MN30678 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)


  • This unit catalogue is applicable for the 2022/23 academic year only. Students continuing their studies into 2023/24 and beyond should not assume that this unit will be available in future years in the format displayed here for 2022/23.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.