- Academic Registry
Programme & Unit Catalogues

School of Management Programme Catalogue 2022/23


TMMN-AFM12: MSc Marketing

Leading to the award of:


Mode of Attendance: Full-time

[Page last updated: 02 August 2022]


Assessment Regulations
Applicable assessment regulations:
NFAAR-PG
Applicable NFAAR appendices:
Appendix 11
Approved exemptions:
None
DAPS and exit awards:
TMMN-AFL12: PG Dip Marketing
TMMN-AFC12: PG Cert Marketing
Programme progression requirement:
Total taught and dissertation/project credits:
Taught credits: 60; Project credits: 30

Please consult your programme handbook or contact your Director of Studies for further information on assessment regulations


Year 1

Semester 1: Taught Units

Designated Essential Units:
Unit Code
Title
ECTS Credits
MN50335 Advertising theory and practice 6 Credits
MN50356 Marketing to businesses and organisations 6 Credits
MN50357 Marketing, sustainability & society 6 Credits
MN50439 Strategic marketing 6 Credits
MN50582 Consumer psychology 6 Credits

Semester 2: Taught Units

Designated Essential Units:
Unit Code
Title
ECTS Credits
MN50358 Research methods for marketing 6 Credits
MN50360 Strategic brand management 6 Credits
MN50361 E-marketing 6 Credits
MN50487 International marketing across cultures 6 Credits
Optional Units: Select 1 unit from the following list:
Unit Code
Title
ECTS Credits
MN50155 Understanding employment law 6 Credits
MN50182 Financial management for international business 6 Credits
MN50205 Project management 6 Credits
MN50480 Principles of corporate social responsibility 6 Credits
MN50550 Business analytics 6 Credits
MN50585 New product development 6 Credits
MN50774 Defining your career goals 6 Credits

Dissertation Period: Project/Dissertation Units

Optional Units: Select 30 credits from the following list:
Unit Code
Title
ECTS Credits
MN50425 Dissertation 30 Credits
MN50692 Practicum 30 Credits

Notes:

  • Programmes and units may be changed in accordance with normal University procedures.
  • This programme catalogue is applicable for all years of study for the 2022/23 academic year only. Students continuing their studies into 2023/24 and beyond should not assume that this programme, or its component units, will be delivered in future years in the format displayed here.
  • NFAAR assessment regulations are subject to review and update. Links given here will provide access to the latest versions of NFAAR documentation. The regulations described in this documentation may not necessarily be those which applied in previous academic years. For detailed information on how the NFAAR was applied to this programme in previous academic years, please contact the relevant Director of Studies.
  • Availability of units is subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.