MN30625: Developing new products and services - theory
[Page last updated: 23 October 2023]
Academic Year: | 2023/24 |
Owning Department/School: | School of Management |
Credits: | 6 [equivalent to 12 CATS credits] |
Notional Study Hours: | 120 |
Level: | Honours (FHEQ level 6) |
Period: |
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Assessment Summary: | CW 30%, EX 70% |
Assessment Detail: |
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Supplementary Assessment: |
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Requisites: | Before taking this module you must take MN10573 OR take MN20016 OR take MN20081 |
Learning Outcomes: |
At the end of this unit students will be able to:
* Understand the strategic role and importance of innovation to business success * Explain the factors underlying the success or failure of new products. |
Aims: | Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. The aim of this module is to introduce students to the analytical principles and management practices of innovation and new product development. |
Skills: | This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills (F/ A) * Creative, analytical and evaluative skills (F/ A). |
Content: | * What is New Product Development and Innovation? * The business case for innovation. * Market Driven Innovation * Brand Driven Innovation * Design-driven Innovation * Open Innovation * The New Product Development Process (x2) * Managing for Innovation: People and Practices * Sustaining Innovation: Capabilities and Policies. |
Course availability: |
MN30625 is Compulsory on the following courses:School of Management
MN30625 is Optional on the following courses:School of Management
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Notes:
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