- Academic Registry
Course & Unit Catalogues

MN30625: Developing new products and services - theory

[Page last updated: 26 September 2023]

Academic Year: 2023/24
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Semester 1
Assessment Summary: CW 30%, EX 70%
Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Exam (EX 70% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN10573 OR take MN20016 OR take MN20081
Learning Outcomes: At the end of this unit students will be able to:
* Understand the strategic role and importance of innovation to business success
* Explain the factors underlying the success or failure of new products.

Aims: Innovation (of goods and services) is fundamental to the continued success of businesses and their brands. The aim of this module is to introduce students to the analytical principles and management practices of innovation and new product development.

Skills: This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills (F/ A)
* Creative, analytical and evaluative skills (F/ A).

* What is New Product Development and Innovation?
* The business case for innovation.
* Market Driven Innovation
* Brand Driven Innovation
* Design-driven Innovation
* Open Innovation
* The New Product Development Process (x2)
* Managing for Innovation: People and Practices
* Sustaining Innovation: Capabilities and Policies.

Course availability:

MN30625 is Compulsory on the following courses:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

MN30625 is Optional on the following courses:

School of Management
  • UMMN-ANB07 : BSc(Hons) Business with Thin sandwich placement(s) (Year 4)
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)


  • This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.