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Course & Unit Catalogues

MN30670: Strategy

[Page last updated: 23 August 2023]

Academic Year: 2023/24
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Semester 1
Assessment Summary: CW 100%
Assessment Detail:
  • Coursework (CW 100%)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN20604
In taking this module you cannot take MN30449
Learning Outcomes: By the end of this unit, the student should be able to:
* display a sound understanding of theories of strategic management and be able to appraise models and evidence critically;
* determine how the external environment relates to the strategy of a firm;
* evaluate and interpret new information and theory, and engage in problem solving, thereby demonstrating a capacity to think clearly, logically and practically about a range of strategic business issues;
* analyse and characterise the nature of the strategic situation facing a firm or other organisation under conditions of imperfect knowledge;
* identify feasible strategic responses to that strategic problem context;
* assess strategic responses;
* advocate a strategic option after assessment;
* formulate and recommend the means for implementing the chosen strategy.

* Provide students with an in-depth appreciation of strategic management thinking and decision-making in an international context
* Explore the many, wide ranging issues that comprise strategy in an international context and how they may be resolved
* Help develop the abilities of strategic thinking, analysis and judgment

Skills: Intellectual Skills
The ability to:
* apply subject-specific knowledge in a range of complex situations, taking into account the overall implications for other areas of the business (TFA);
* apply theoretical concepts and frameworks that enables the student to meaningfully link theory and practice and the (TFA);
* critically appraise both theory and practice (TFA);
* select appropriate research and methodological techniques that allow detailed investigation into topical business issues and ability to use these skills to produce professional, critical reports and presentations in business and management (TA).
Professional Practical Skills
The ability to:
* analyse the competitive environment (TFA)
* identify/determine a firm's position and strength within an industry/market (TFA)
* assess the positioning and strategies of firm competitors (TFA)
* evaluate strategic options (TFA)
* identify the firm strategy currently pursued (TFA)
Transferable/Key Skills
The ability to:
* conduct in-depth research into management and business issues (FA).
* listen and analyse in real-time (TFA)
The ability to:
* communicate, including presenting and marketing themselves and their ideas (FA)
* prepare and produce effective business presentations (TFA)
* engage in critically constructive debate (FA)
* recognise intra/entrepreneurial risks and opportunities (FA)
* develop and manage team relationships (FA)

Content: The unit introduces students to the core issues, themes and perspectives in the strategy field as well as selected new and emerging approaches with particular reference to an international context. Beginning with an introduction to the field the content of the unit will be drawn from key themes of the strategy field including the following:
* Mechanisms and processes of strategic decision making
* Assessing the competitive environment and competitive dynamics
* Assessing, developing and maintaining strategic capabilities
* Competitive/business level strategy
* Corporate strategy
* International/Global strategy
* Contemporary issues in strategic management theory and practice.

Course availability:

MN30670 is Compulsory on the following courses:

School of Management
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)

MN30670 is Optional on the following courses:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)


  • This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.