MN30076: Business strategy
[Page last updated: 09 August 2024]
| Academic Year: | 2024/25 |
| Owning Department/School: | School of Management |
| Credits: | 6 [equivalent to 12 CATS credits] |
| Notional Study Hours: | 120 |
| Level: | Honours (FHEQ level 6) |
| Period: |
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| Assessment Summary: | EX 100% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: | In taking this module you cannot take MN30449 |
| Learning Outcomes: |
By the end of this unit, the student should be able to:
* Prepare a strategy plan for an organisation that takes account of the internal and external factors of the business environment * Analysis the business environment of an organisation and how it impacts strategy formulation * Use theoretical tools and frameworks to make sense of complex interrelated business data * Understand what lies behind strategy formulation and begin to think strategically. |
| Aims: | * To provide an appreciation of how organisations develop from their entrepreneurial beginnings through maturity and decline. * To examine the interrelationship between strategy formulation, strategy implementation and the behavioural aspects of business * To enable students to explore the theoretical notions behind corporate and business strategy * Students are expected to develop skills of analysis and the ability to interpret complex business situations. |
| Skills: | Intellectual skills
* the ability to think strategically (T/F/A) * a critical awareness of classic and current issues and frameworks surrounding strategy formulation (T/F/A) * an understanding of the motivations behind the behaviour of leading companies (T&F) Professional Practical skills * operate effectively both independently as well as within teams and assume leadership roles where appropriate F * be self-directed and able to act autonomously in planning and implementing study and research time F Transferable/ Key skills * the ability to acquire and analyse complex data sets, information and situations; to evaluate relevance and validity, and to synthesise it in the context of strategic issues ( T/F& A). |
| Content: | Business objectives, values and mission; industry and market analysis; competitive strategy and advantage; competing strategic styles and frameworks, technology impact on strategy, business life cycle; organisational structures and controls. |
| Course availability: |
MN30076 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.
MN30076 is Optional on the following courses:Department of Chemistry
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Notes:
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